2 years ago
3 MIN READ
News, Blog, Case Studies, Onboarding Guides, Research
Attributy
Do you want a holistic view of how your advertising investments are driving results? We can help you analyze, optimize and simplify your return on ad spend, no matter what cookie or channel changes and challenges may come. Check out the case study below to see how an ecommerce brand grew ROAS 70% with the Attributy Platform.
The challenge
SNOCKS, one of the most successful German DTC ecommerce start-ups, wanted to grow engagement and conversions among its key 20-50-year-old target audience. The team was keen to use the scale and reach now available through linear TV advertising to achieve their marketing goals. However, they lacked experience with the channel and did not have clarity about the insights they should tap into to drive a winning strategy. Ultimately, the growing brand needed to analyze, optimize and simplify their view of linear TV and its value compared to other digital advertising channels. To accomplish this, SNOCKS sought insights and expertise from ecommerce agency Glad to Be, and Attributy, which provides advanced analytics and attribution technology for advertisers.
The solution
The agency solutions team leveraged the Attributy Platform to give the SNOCKS marketing team critical insights about the performance of their linear TV budget, how it drove conversion, and how it performed in comparison with their other marketing programs. The retailer was able to measure and optimize a linear TV campaign they executed with Glad to Be, resulting in a 70% increase in return on ad spend (ROAS). What’s more, mid-campaign the average CPM rose 30%, but thanks to the real-time insights and optimization from the Attributy Platform, the campaign could still be optimized and performance increased. Detailed, high-value reporting drove the development of new, targeted creative. This led to improved results, as did the Attributy-driven insights and analytics which Glad to Be and SNOCKS used to optimize broadcast times and placements.
This example shows the power of an AI-driven platform to help you turn insights into action – and deliver tangible business results.
Be sure to see the full case study and customer testimonial here. We look forward to giving you a clear view of how all of your online and offline marketing is performing.
You can also read
4 hours ago
3 MIN READ
How Click Fraud Affects Attribution and Campaign Reporting
Click fraud attribution refers to the way fraudulent clicks distort how marketing teams assign credit to campaigns, channels, keywords, or ads. When fake clicks from bots, click farms, competitors, or ...
Attributy
Learn
2 days ago
3 MIN READ
How Do You Reallocate Marketing Budget Across Channels?
You reallocate marketing budget by moving spend from lower-performing or saturated channels toward channels with stronger performance signals, better marginal returns, and more room to scale. The goal ...
Attributy
Learn
4 days ago
3 MIN READ
What Is Unified Marketing Measurement?
Unified marketing measurement is a marketing measurement framework that combines different data sources and methodologies to understand how marketing affects performance across channels, campaigns, an ...
Attributy
Learn
7 days ago
3 MIN READ
Propensity Scores in Marketing: What They Measure and How Teams Use Them
Propensity scores in marketing are numerical ratings that estimate how likely a person, account, or audience segment is to take a specific action. That action might be making a purchase, requesting a ...
Attributy
Learn
9 days ago
3 MIN READ
Marketing Mix Modeling vs Attribution: When Each Works for SMBs
Marketing mix modeling vs attribution is a common comparison for SMB marketing teams trying to understand what actually drives revenue. Both approaches help measure marketing performance, but they ans ...
Attributy
Blog
10 days ago
3 MIN READ
UTM Parameters: Definition and Best Practices
UTM parameters are short pieces of tracking code added to the end of a URL to identify where website traffic comes from and how a campaign performs. Marketers use UTM parameters, also called UTM tags, ...
Attributy
Learn
14 days ago
3 MIN READ
Marketing Budget Allocation: A Practical Framework for SMB Growth
Marketing budget allocation is the process of deciding how much money to invest across channels, campaigns, audiences, and marketing activities based on business goals, expected returns, and available ...
Attributy
Blog
16 days ago
3 MIN READ
Ad Spend Optimization: A Practical Guide for B2B & SMB Marketers
Ad spend optimization is the process of improving how marketing budget is allocated, measured, and adjusted so each dollar has a better chance of contributing to revenue, pipeline, or qualified demand ...
Attributy
Blog
17 days ago
3 MIN READ
How to Measure Marketing ROI: SMB Tracking Checklist
Knowing how to measure marketing ROI is one of the most important skills for any SMB that wants to grow without wasting budget. Marketing ROI shows whether your campaigns are generating enough revenue ...
Attributy
Blog
18 days ago
3 MIN READ
What Is Invalid Traffic? IVT Definition
Invalid traffic is website, ad, or campaign traffic that does not come from genuine users with real intent. In digital advertising, the IVT definition usually includes bot activity, accidental clicks, ...
Attributy
Learn
