Terms of Use

These Terms of Use (“Terms”) govern your access to and use of the websites operated by Attributy, Inc. (“Attributy”, “we”, “us” or “our”), including attributy.com and its subdomains, our signed-in application, our measurement tag and our application programming interfaces (together, the “Sites”).

By browsing, using or signing in to the Sites, you agree to these Terms and to our Privacy Policy. If you do not agree to them, you are not authorised to use the Sites.

Relationship to your subscription contract. Paid use of the Attributy platform is provided under a separate agreement — a signed order form or contract (each a “Customer Agreement”). If anything in these Terms conflicts with your Customer Agreement, the Customer Agreement controls.

You represent that you are at least 18 years old and able to enter into a binding agreement. The Sites are business tools and are not intended for children.

If you access the Sites for or on behalf of a company or other organisation, you represent that you are authorised to bind that organisation to these Terms, and “you” refers to you and that organisation together.

If you are an agency acting for a client, you represent that you have authority to bind that client, and you remain responsible for your own and your client’s compliance with these Terms. The same applies if you delegate your use of the Sites to a third party.

Some parts of the Sites require an account. You may create one directly, or sign in using a supported identity provider such as Google. We use Amazon Web Services (AWS) to host and store data.

• You must provide accurate information about yourself and keep it up to date. Do not impersonate anyone else.
• You are responsible for keeping your credentials confidential and for everything that happens under your account.
• Do not share your account. Where your organisation needs additional access, invite team members through the account management features rather than sharing a login.
• If you invite a colleague, you are responsible for having a basis to give us their details.
• Tell us immediately at [email protected] if you believe your account has been compromised.

We may suspend or terminate an account, or refuse use of the Sites, if the information provided appears to be false, inaccurate or incomplete, or if these Terms are breached.

We may change these Terms from time to time. When we do, we will post the updated version on this page and revise the “Last Updated” date. Changes take effect when posted, or on the date stated in the posting. Your continued use of the Sites after that point means you accept the updated Terms. If you do not agree, you should stop using the Sites.

We may also suspend, discontinue, modify or remove any part of the Sites, or any feature, at any time. We may make certain features available only in particular versions, regions or periods, and we may begin charging for features after telling you first.

Beta features. We may make features available that are labelled beta, preview, early access, pilot or similar. They are optional, may be changed or withdrawn at any time, and are provided “as is” without warranty of any kind. You use them at your own risk.

AI features. The platform includes an AI assistant and AI-generated insights. When you send a message to the assistant, the text of your question, an identifier for the account you are working in and a conversation session identifier are sent to our AI service to generate a response.

• You decide what to type into the AI features and are responsible for that input. Do not enter sensitive personal information, special category data, credentials, or anything not reasonably necessary for your use of the platform.
• AI output can be inaccurate, incomplete or misleading. It is not professional, legal, financial or marketing advice.
• You are responsible for reviewing AI output before relying on it or acting on it, and we give no warranty as to its accuracy or suitability.

As between you and us, Attributy owns all right, title and interest in the Sites, the platform, our measurement tag and all associated software, documentation, models and materials, together with all intellectual property rights in them. Nothing in these Terms transfers any of those rights to you.

© Attributy, Inc. All rights reserved. Unauthorised copying, use or distribution is prohibited. The Attributy name, logo and other marks used in connection with our products and services are trademarks of Attributy and are protected by United States and international trademark law. You may not use them without our express written consent. Other product and company names mentioned on the Sites may be the trademarks of their respective owners.

You may view and use materials from the Sites for your own internal, non-commercial purposes. You may link to the Sites for non-commercial purposes. You may not otherwise reproduce, modify, create derivative works from, publish, distribute, broadcast or circulate material from the Sites without our prior written consent.

Your content. The Sites let you provide content to us — for example measurement configuration, spreadsheet and CSV files containing offline media schedules, logos and profile images, saved reports, and credentials you authorise for third-party integrations (“Content”). You may only provide Content that you own or are otherwise permitted to provide.

You keep ownership of your Content. You grant us a non-exclusive right to host, store, copy, transmit, process, display and adapt it as necessary to provide and support the Sites and the platform for you. Where your Content includes personal data, our handling of it is governed by our Privacy Policy.

You are responsible for the accuracy, quality and legality of your Content and for having the rights and permissions needed to give it to us.

Unsolicited materials and feedback. We do not wish to receive unsolicited ideas, proposals or materials. If you send them anyway, or if you give us feedback, suggestions or enhancement requests, we will treat them as non-confidential and non-proprietary, and you assign to us the right to use them for any purpose without any obligation or compensation to you.

You must comply with all applicable laws and regulations when using the Sites. Without limiting that policy, you must not, and must not help or encourage anyone else to:

• Reverse engineer, decompile or disassemble the Sites, or attempt to derive their source code, algorithms or underlying models, except where applicable law expressly permits it.
• Copy, rent, lease, sell, sublicense, distribute or make the Sites available to third parties on a service bureau or outsourcing basis.
• Use the Sites, or data obtained from them, to build or improve a competing product or service, or for benchmarking or competitive analysis.
• Remove, obscure or alter any proprietary or legal notice.
• Use any robot, spider, scraper or other automated means to access, monitor or copy any part of the Sites.
• Probe, scan or test the vulnerability of the Sites, or breach or circumvent any security, authentication or usage limit.
• Access the Sites using credentials that were not issued to you, or attempt to gain unauthorised access to any system or network.
• Place an unreasonable load on our infrastructure or interfere with the proper working of the Sites.
• Upload or transmit viruses, malware or any other harmful code.
• Harvest or collect email addresses or other contact details for any unauthorised purpose, or use the Sites for spam or unsolicited marketing.
• Deploy our measurement tag on a website or app you are not authorised to instrument, on a property directed to children, or without giving the notice and obtaining the consent required by applicable law.
• Send us special category data, government identifiers, payment card numbers, health information, precise device geolocation, or data you know relates to a child.
• Use the Sites to store or transmit material that is unlawful, infringing, defamatory, or that violates the privacy or other rights of any person.

Please report suspected violations to [email protected]. We are not obliged to monitor use of the Sites, but if we determine that you have acted improperly we may remove Content, suspend or terminate your account, and take any other action available to us.

The Sites let you connect accounts you hold with third-party advertising, analytics and business platforms, and they display content and functionality provided by third parties such as scheduling, mapping and payment providers.

• When you connect a third-party account, you authorise us to access it on your behalf through that provider’s own sign-in and permission screens, and you confirm you are entitled to grant that access.
• Third-party services are governed by their own terms and privacy notices. You are responsible for complying with them, and we are not responsible for those services, their availability, or the accuracy of the data they return.
• The Sites may contain links to websites we do not operate. We do not endorse them and are not responsible for their content or practices. Visiting them is at your own risk.

We may reject, suspend or remove any integration at our discretion, including where a provider changes or withdraws access.

Where we make an API or our measurement tag available to you, you may use it only for your own internal business purposes, in accordance with your Customer Agreement and any documentation, specifications or rate limits we publish.

You must not exceed published call limits, use an API to create a substitute or competing service, resell or sublicense access, or remove any proprietary notices. APIs, test tags and the measurement tag are provided “as is” and we disclaim all warranties in connection with them.

You are responsible for installing the measurement tag correctly on properties you control, and for the notices, consent and privacy choices required on those properties by applicable law.

If you believe content on the Sites infringes your copyright, send a notice to [email protected], marked for the attention of Legal, including:

• Identification of the copyrighted work you say has been infringed, including any registration details or a statement of your ownership.
• The specific location of the material on the Sites, in enough detail for us to find it. A top-level URL is not sufficient.
• Your full name, address, telephone number and email address.
• A statement that you have a good faith belief that the use is not authorised by the copyright owner, its agent or the law.
• A statement that the information in your notice is accurate and, under penalty of perjury, that you are authorised to act on behalf of the owner.
• Your physical or electronic signature.

We will investigate properly submitted notices, remove material we determine to be infringing, and may terminate the accounts of repeat infringers.

These Terms apply for as long as you use the Sites. You may stop using them at any time.

We may suspend or terminate your access to the Sites, with or without notice, if we believe you have breached these Terms, your Customer Agreement or our Acceptable Use Policy, or where your use threatens the security, integrity or availability of our services. Where practical we will give you notice and an opportunity to fix the problem first.

Termination does not affect any other remedy available to us, and does not reduce amounts owed under a Customer Agreement. Export and deletion of customer data on termination of a subscription are governed by your Customer Agreement. Any provision of these Terms that by its nature should survive termination will do so.

OTHER THAN AS EXPRESSLY SET OUT IN YOUR CUSTOMER AGREEMENT, THE SITES AND ALL MATERIALS ON THEM ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. ATTRIBUTY AND ITS AFFILIATES, AGENTS AND SERVICE PROVIDERS DISCLAIM ALL IMPLIED AND STATUTORY WARRANTIES, INCLUDING THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT THE SITES WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE, OR THAT ANY CONTENT, MEASUREMENT RESULT, MODEL OUTPUT, FORECAST OR AI-GENERATED INSIGHT WILL BE ACCURATE OR COMPLETE. ATTRIBUTION AND MODELLING RESULTS ARE ESTIMATES PRODUCED BY STATISTICAL METHODS AND SHOULD BE REVIEWED BEFORE BEING RELIED ON FOR BUSINESS DECISIONS.

While we take care to keep the Sites accurate, they may contain unintentional inaccuracies or typographical errors, and we may change materials at any time without notice. If you find an inaccuracy, please tell us so we can correct it. Some jurisdictions do not allow certain warranties to be disclaimed, so parts of this section may not apply to you.

EXCEPT WHERE PROHIBITED BY LAW, ATTRIBUTY AND ITS AFFILIATES, AGENTS AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES ARISING FROM OR RELATING TO THE SITES OR YOUR USE OF THEM, INCLUDING LOST PROFITS, LOST REVENUE, LOST OR CORRUPTED DATA, OR BUSINESS INTERRUPTION, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND REGARDLESS OF THE THEORY OF LIABILITY.

WHERE YOUR USE OF THE SITES IS NOT COVERED BY A CUSTOMER AGREEMENT, OUR TOTAL AGGREGATE LIABILITY RELATING TO THE SITES WILL NOT EXCEED THE GREATER OF THE AMOUNTS YOU PAID US FOR USE OF THE SITES IN THE TWELVE MONTHS BEFORE THE CLAIM AROSE, OR ONE HUNDRED U.S. DOLLARS (US$100). WHERE YOUR USE IS COVERED BY A CUSTOMER AGREEMENT, THE LIABILITY PROVISIONS OF THAT AGREEMENT APPLY INSTEAD.

Nothing in these Terms limits liability that cannot be limited under applicable law. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, so the above may not apply to you. This section does not limit our ability to seek injunctive or other equitable relief.

You agree to indemnify and hold harmless Attributy and its affiliates, officers, directors, employees, agents, successors and assigns from any liabilities, losses, claims, damages, costs and expenses, including reasonable legal fees, arising out of or relating to your breach of these Terms, any Content you provide, your use of the Sites, your deployment of our measurement tag, or any infringement or violation by you or anyone using your account of the rights of any person. You may not settle any claim without our prior written consent.

When you use the Sites or send us messages through them, you are communicating with us electronically, and you consent to receive communications from us electronically. We may contact you by email or by posting notices on the Sites. You agree that electronic agreements, notices and disclosures satisfy any legal requirement that such communications be in writing, and that notices sent to the email address you gave us are effective when sent.

These Terms, and any claim relating to the Sites, are governed by the internal laws of the State of Delaware, USA, without regard to its conflict of laws rules. You agree to the exclusive jurisdiction of the courts located in Delaware for any dispute arising under these Terms, and you submit to the personal jurisdiction of those courts. We may seek injunctive or other equitable relief to protect our intellectual property in any court of competent jurisdiction.

The Sites are operated from the United States. We make no representation that the Sites or their materials are appropriate or available for use elsewhere, and you are responsible for complying with local law if you access them from another country.

These Terms, together with the policies referenced in them and any Customer Agreement, are the entire understanding between you and us regarding the Sites, and supersede any prior agreements on that subject. If any provision is held unenforceable, the rest remains in force. Our failure to enforce a right is not a waiver of it. You may not assign these Terms; we may. Headings are for convenience only. Each party acts as an independent contractor, and these Terms do not create a partnership, joint venture or employment relationship.

Any claim relating to the Sites or these Terms must be brought within one year after it arises, or it is permanently barred, except where applicable law does not allow such a limit.

Notices. Legal notices to us should be sent to [email protected], marked for the attention of Legal, or by post to Attributy, Inc., Attn: Legal, 3031 N Rocky Point Dr W, Ste 600 #5001, Tampa, FL 33607, USA.

Related documents: Privacy Policy, Consumer Privacy Notice.